Lecico Egypt SAE is a leading bathroom and sanitaryware supplier in Egypt with over 60 years of experience in manufacturing and selling sanitary products for households and business customers. The company is headquartered in Cairo and employs over 2,000 employees. The business model of Lecico includes three different business areas: ceramic sanitary products, faucets and fittings, and pipes and wastewater systems. In the ceramic sanitary area, Lecico offers a wide range of products for bathrooms and kitchens, including sinks, toilets, bidets, urinals, and bathtubs. These products are made from high-quality materials and are available in various styles and designs to meet the requirements and budgets of their customers. In the faucet and fittings area, Lecico offers a comprehensive range of products, including single-lever mixers, double-handle bathtub fittings, shower systems, and kitchen faucets. These products are available in different sizes and designs, and offer high functionality and durable quality. In the pipes and wastewater systems area, Lecico offers various solutions for wastewater and water supply, including drinking water pipelines, wastewater pipelines, drainage systems, and irrigation pipes. These products are suitable for use in residential and commercial buildings, as well as in agriculture and industrial applications, and meet international quality standards. Lecico relies on a comprehensive distribution channel to ensure maximum presence in the domestic market and neighboring countries. The products are distributed through a network of dealers, specialty stores, and home improvement chains. The company places great importance on supporting its customers with training, marketing materials, and sales promotion to ensure maximum satisfaction and loyalty. The company also invests in research and development to develop innovative products and secure its market leadership. Lecico focuses on environmentally friendly solutions and recyclable products to meet the growing needs of its customers. In addition to its extensive distribution network, Lecico also offers special services and support for its customers, such as order management, technical consultation, and after-sales service. Overall, the business model of Lecico Egypt SAE is well-structured and offers a wide portfolio of high-quality sanitary products for different target groups and application areas. The company relies on an extensive distribution strategy to achieve strong market presence and customer satisfaction. Through its innovations and investments in research and development, Lecico stays up-to-date with technology and the changing needs of customers.
